Level Up Your Brand Strategy with Influencer Marketing!
Almost everything can be found online nowadays. This rise of digitalization paved the way to the transition of offline activities to the digital space. Word–of-mouth marketing, for example, has now evolved into influencer marketing. This trend in marketing strategy plays an important role for business growth.
If you’re still unsure if influencer marketing will be helpful for your business, don’t worry because in this article, we will introduce you to the world of influencer marketing and how it might just be the puzzle piece that will complete your brand strategy.
What is Influencer Marketing?
Influencer marketing is the use of social media platforms to promote a product or a service. This involves influencers, or individuals who have the power to influence their followers through their credibility in their respective niche. The use of social media platforms and personal anecdotes to promote a product or service allows for a sense of connection and community between the influencer and their followers. Moreover, being on an online platform allows for a wider reach and engagement with the content and postings about the brand.
Types of Influencers
There are different types of influencers, varying in their strategy to maximize the brand return on investment. Depending on the needs of your business, a certain influencer tier may be the one that could best help you achieve your goals.
Nano influencers
Nano-influencers are those who have 500 to 10, 000 followers on their social media accounts. Since their audience is still a close-knit community, nano-influencers are able to have meaningful engagements with their followers. They can help your brand to deliver a message to a more targeted segment of the market at an affordable cost.
Micro influencers
Having 10,000 to 100, 000 followers, micro-influencers create content about a diverse range of connected niches, such as beauty and fitness, family and travel, and gaming and lifestyle. This interconnectedness allows for a broader audience that might have started following for one type of content, but may also be interested in other niches.
Macro influencer
Macro-influencers have 100, 000 to 500, 000 followers on their social media platforms. Since they are already established in their respective niches, they have the credibility to speak about their experiences with your brand and introduce your products to their audiences. They are also well-versed in influencer partnerships. Take note, however, that they cost more than the influencers in the previous tiers.
Creating an Influencer Marketing Strategy
It can be hard to know where to start when starting out an influencer marketing campaign, as there are many considerations to be taken into account. However, a systematic approach to designing an influencer marketing strategy can be summarized in the steps below:
Identify your brand objectives
What do you want to achieve with your influencer marketing campaign? Are you launching a new product and want support with brand awareness and engagement, or are you looking to expand your market? Knowing the goal of your campaign helps set your next steps.
Set your marketing budget
How much is your brand willing and capable to pay for your influencers and all the logistics involved in your campaign? Setting a budget range, and matching your estimates with that of the influencer agencies or management will also dictate who your influencers will be and how your influencer marketing campaign will go.
Find your influencers
As mentioned earlier, different types of influencers have different strengths, depending on what your brand wants to achieve. When you already have decided with the budget and the influencer tier that you want, you may shortlist the personalities whose qualities fit with that of your brand’s . Then, you may begin contacting these influencers, either directly or through the talent agency or management that handles them.
Implement and evaluate your marketing strategy
Let’s you already have all the pieces that you need in order to start your campaign. Then, you may proceed in launching your influencer marketing campaign. After some time, don’t forget to evaluate your progress, which strategies worked and didn’t work, and recalibrate your plan around that. Remember, patience and persistence is the key to success in your campaign.
Final Influencer Marketing Tip!
Now that you know the basics, you are ready to start your influencer marketing journey! Keep in mind that launching and following through your campaign has to be doesn’t have to be by the book – you are free to explore! While running your campaign, you may take note of what works for your brand, and what doesn’t and use that information to improve the next iteration of your campaign. There’s no strict formula in getting your campaign right, but we hope the tips above can help you get started.
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