The Influencer Marketing Platform for Filipinos
Influencer-generated content will continue to remain a dominant force in social media marketing in the Philippines. Dominate your marketing goals with InfluencerPH.
Influencer Marketing in the Philippines
Dubbed as the “social media capital of the world”, it’s no wonder the Philippines is a hotspot for social media marketing to prosper. The market potential continues to grow with more Filipinos spending a great amount of time on social media.
Filipinos are the world’s number one social media users in terms of time spent online.
Filipinos spent an average of 4 hours and 12 minutes on social media.
71% of Filipino consumers are more likely to make a purchase based on a social media reference.
Total
Population
107.3 million
urbanisation
47%
internet
users
76 million
penetration
71%
ave. social
media users
76 million
penetration
71%
mobile social
media users
72 million
penetration
67%
Source: WeAreSocial
Why Influencer Marketing?
Influencer marketing is becoming one of the most important online marketing channels and marketers know this. At the same time, influencers are becoming more savvy and figuring out the best way to engage with their audience.
Return on Investment
On average, businesses generate $6.50 for every $1 invested in influencer marketing.
word-of-mouth
Consumers trust the content and recommendations the influencers post.
growth
Influencer marketing is the fastest-growing channel for acquiring customers online.
“I think influencer marketing is going to have a golden era of a decade. I think we’re at the beginning of it and I’m very fond of it.”
Start Your Influencer Marketing Campaign in the Philippines
Why Influencer PH?
Influencer PH is powered by PopStar - the largest influencer marketing platform in the Philippines and Indonesia with over 650,000+ influencers. Elevate your brand, connect with relevant influencers in Metro Manila and across the Philippines.
cost-effective
We offer flexible range of campaign models to fit your needs and your budget so you can stay on track and on budget without the stress.
comprehensive reporting & roi
You have full access to our reporting features through our platform. Get an in-depth look at the impact of each content and the overall campaign performance.
work with the best
We know you have a lot on your plate that's why we have a dedicated team to support you from start to finish - from researching, briefing, agreements, content review, logistics and reporting.
Choosing Your Influencers
One of the first, and most important, steps is carefully taking the time to seek out what types of influencers you think will work well with your brand. Understanding the different types of influencers can help you map your influencers to your goals.
Celebrity
>1 million followers
Mega Influencer
100k to 1m followers
Macro Influencer
10k to 100k followers
Micro Influencer
2k to 10k followers
Nano Influencer
500 to 2k followers
Choosing Your Influencer Marketing Goals and KPIs
Based on your goals and budget, we will help you create a complete influencer strategy; be it content creation, strong engagement rates, or driving sales.
| GOAL | Influencers | Channels | Metrics to Track (KPI) |
|---|---|---|---|
| BRAND AWARENESS | Celeb / Mega | Instagram / Facebook / Youtube | Impressions |
| PRODUCT CONSIDERATION | Micro / Macro | Instagram Stories / Facebook / Youtube | Engagement |
| PURCHASE INTENT | Micro / Macro | All Channels | Engagement |
| SALES | All Tiers | Instagram Stories / Facebook / Blog | Clicks |
| LOYALTY | All Tiers | All Channels | Impression |
High-Tier Influencers
Celebrities and Mega Influencers
- Highest reach
- Lowest engagement rate
- Very expensive
- Low brand trust and loyalty
Mid and Low Tier Influencers
Macro and Micro Influencers
- High engagement rate
- Strong credibility from followers
- Reasonable cost
- Small reach
Get Our Latest TikTok Case Studies
Bumble is an online dating application. Its mission is to help you build healthy and meaningful relationships.
Duolingo is a language learning website and mobile application. We have a great success through Tiktok marketing.
Are you an Influencer?
Download the app
Access live campaigns and get paid to promote the products you already use and love.
Are you a Brand or Agency?
Work with us!
Start your Influencer Marketing Campaign and work with the top Facebook, Instagram, and TikTok influencers in the Philippines!
Send us your details and we’ll set up a call to discuss your campaign as soon as possible! Thank you!
